Marketers turning slides or documents into 30-second videos; API-only with closed weights, and 1080p runs to $0.20 a second.
Kenning's take
What it does
Wan 3.0 is Alibaba's video generation model that produces clips of up to 30 seconds at 480p, 720p or 1080p in one go, double the length of Wan 2.7. It can take documents, spreadsheets, slides and web pages as input, for example to turn product slides into an advert, and keeps faces, clothes and props consistent across scenes. It is sold through Alibaba Cloud Model Studio and Qwen Cloud as an API, and does not have open weights.
- Videos up to 30 seconds
- 480p, 720p and 1080p output
- Documents, slides, spreadsheets and web pages as input
- Reference-to-video with consistent characters and props
- Video editing and video extension
- Standard and faster Prime versions
Who it suits. Marketers, filmmakers and developers who want longer AI video clips from existing material.
Key facts
- Category
- AI models
- Made by
- Alibaba
- Based in
- China
- Released
- 6 August 2026
- How to get it
- API on Alibaba Cloud Model Studio and Qwen Cloud; public beta from 6 August 2026, general availability from 24 August 2026
- Works on
- API
- API price
- Standard $0.05/s 480p, $0.10/s 720p, $0.20/s 1080p; Prime $0.068/s 480p, $0.14/s 720p, $0.28/s 1080p
Reviews and write-ups
- GIGAZINE 2026-08-25
FAQ
When was Wan 3.0 released?
Alibaba's Model Studio announced Wan 3.0 on 6 August 2026, and it became generally available on 24 August 2026.
How long can Wan 3.0 videos be?
Up to 30 seconds in a single generation.
How much does Wan 3.0 cost?
The Standard API costs $0.05 a second at 480p, $0.10 at 720p and $0.20 at 1080p, so a 30-second 1080p clip costs $6.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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