Shoppers comparing products get free buying guides inside ChatGPT, though OpenAI itself warns prices and stock can be wrong.
Kenning's take
What it does
Shopping research is a ChatGPT mode that asks follow-up questions about what a person wants, searches retailers and builds a buying guide comparing products. OpenAI says it runs on a version of GPT-5 mini trained for shopping and warns that prices and stock can be wrong. It launched on 24 November 2025 for logged-in Free, Go, Plus and Pro users on web and mobile.
- Interactive questions about needs and budget
- Personalised buying guides
- Product comparisons across retailers
- Powered by a shopping-tuned GPT-5 mini
Who it suits. Shoppers comparing products before buying.
Key facts
- Category
- Money, bills & shopping
- Part of
- ChatGPT
- Made by
- OpenAI
- Based in
- United States
- Released
- 24 November 2025
- How to get it
- in ChatGPT for logged-in users on Free, Go, Plus and Pro plans, on web, iOS and Android
- Works on
- Web, iOS, Android
- Free plan
- available on the ChatGPT Free plan
Reviews and write-ups
- Search Engine Journal 2025-11-24
FAQ
When did ChatGPT shopping research launch?
It launched on 24 November 2025.
Is ChatGPT shopping research free?
Yes, it is available to logged-in users on the Free plan as well as Go, Plus and Pro.
Is shopping research always accurate?
OpenAI warns it can get prices and availability wrong, so check the retailer's site.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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