Verdict
Plum reads a linked current account and moves small, affordable amounts into savings automatically, and its free Plum Plan chat turns a goal like a house deposit into a list of accounts and monthly amounts. The Basic plan is free, and Plum says 150,000 people have used its AI guidance. Regulars in user reviews grumbled in 2026 about price rises and the end of interest on some pockets.
Best for
People who struggle to save and want it done in the background
Skip if
Anyone wanting regulated financial advice, or investing small sums where a monthly fee eats returns
Key facts
- Category
- Money, bills & shopping
- Made by
- Plum Fintech Limited
- Based in
- United Kingdom
- Launched
- 2017
- Works on
- iPhone, Android
- In the UK
- Yes
- Price from
- £3.99 a month
- Free plan
- Basic plan free, including automatic saving rules, one pocket, spend tracker and the Plum Plan AI planner
Pricing
| Plan | Price | Billed |
|---|---|---|
| Plus | £3.99 | month |
| Boost | £7.99 | month |
| Max | £14.99 | month |
What it does
- moves money into savings automatically using rules such as round-ups and payday savers
- offers easy access savings, a Cash ISA and a Lifetime ISA
- invests in stocks and funds through a Stocks and Shares ISA
- combines old pensions into a self-invested personal pension
Ratings
What people say
Long-term users like that saving happens out of sight and that the free tier is enough. The 2026 complaints in user reviews are about subscription price rises, interest removed from some pockets, and a £2.99 fee being steep for small investors. Store ratings (4.68 and 4.6 from over 120,000 reviews) are warmer than the user threads.
“Can you not just use Plums free tier? It’s worked a dream for me over the last couple years”
Individual user review, 19 August 2026 · source
“I quite like Plum and especially like how easy the UI is and the fact I can just invest into their bundled funds rather than having to pick individual stocks.”
Individual user review, 15 August 2026 · source
“Late to this thread but Plum have just stopped paying interest on pockets (which auto saves can be split into…). Also looking to move!”
Individual user review, 2 September 2026 · source
“what do you mean they’re charging more but gutting the feature that made them stand out?”
Individual user review, 16 September 2026 · source
Press reviews
- Forbes Advisor UK 2026-02-19
Free Basic plan, account linking, bill alerts and automated deposits are the pros; 'feature-heavy may be a put-off for some' and the best rates sit on paid plans.
- Money to the Masses 2026-10-09
Describes Plum as a savings 'robot' that uses AI to set aside an affordable amount each month; detailed walkthrough of ISAs, pockets and fees (page carries affiliate links).
- PR Newswire (Plum press release, not independent) 2026-06-09
Company announcement of Plum Plan, free to all customers, with 150,000 users of Plum's AI guidance; listed for facts only.
Privacy
- Opt-out
- consent to transaction data can be withdrawn but the service then stops
- Retention
- Kept while needed for the contract; after an erasure request, regulatory records kept at least 5 years (anti-money-laundering rules)
- Incidents
- CySEC fined Plum's Cyprus entity €30,000 (reported Oct 2024) for capital and liquidity shortfalls; Plum's blog said in July 2018 that a breach at its survey provider Typeform exposed contact details (mostly email addresses, some phone numbers and first names) of 98 users, with no bank or login data; 2026 status-page incidents delayed some withdrawals and transfers. Policy allows sharing anonymised transaction data for commercial purposes. FCA status: Plum Fintech Ltd is an FCA-registered account information service provider (FRN 836158) and agent of e-money institutions PayrNet (FRN 900594) and Modulr (FRN 900573); Saveable Ltd (FRN 739214) is FCA-authorised as an investment firm (App Store listing). Plum Plan is labelled 'not financial, investment, or tax advice'.
- Age limit
- 18+ and UK resident (Money to the Masses; Plum terms)
Official videos
FAQ
Is Plum free?
Yes, the Basic plan is free and includes automatic saving and the Plum Plan AI planner. Paid plans cost £3.99, £7.99 or £14.99 a month and add higher interest and more rules.
Is Plum regulated by the FCA?
Plum Fintech is registered with the FCA as an account information provider and works with FCA-authorised e-money firms; its investment arm Saveable Ltd is FCA-authorised. Plum itself is not a bank, though easy-access savings sit with Lloyds Bank and are FSCS-protected.
Does Plum give financial advice?
No. Plum Plan is labelled guidance for information only, not financial advice. Plum says it is seeking a licence to give advice.
How does Plum's AI work?
It analyses a linked current account to decide how much can be set aside each week, and Plum AI, built on Google's Gemini, answers questions and builds goal plans in chat.
Plum vs Chip?
Both auto-save from a linked account. in user reviews in 2026, users leaving Plum after price rises pointed to Chip as the closest alternative.
Scores are based on published evidence, not lab tests. How we score.
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