Large companies running CX across many markets; there is a capped 30-day trial, then pricing goes through sales.

Kenning's take

What it does

TheyDo brings maps of the customer experience, research, voice-of-customer data and business metrics together in one place. Its AI agents mine that data for insights, link problems at each step of the customer experience to business results and help teams rank what to fix or build next. It is sold to larger companies running customer experience across many markets or brands.

  • Journey mapping and management
  • TheyDo Agent for analysis grounded in journeys
  • Mining and Analyst AI agents
  • Opportunity ranking tied to KPIs
  • Integrations with data warehouses and VoC channels
  • MCP access (coming soon)

Who it suits. Customer experience, product and design teams at large companies.

Key facts

Made by
TheyDo BV
Based in
Netherlands
Launched
2016
How to get it
30-day free trial on request; Management and Strategic plans through sales
Works on
Web
Free plan
30-day trial: 2 users, 5 journeys, capped AI use

Pricing

PlanPriceBilled
Managementcontact sales Not statedNot stated
Strategiccontact sales Not statedNot stated

source

FAQ

Is TheyDo free?

There is a 30-day free trial with 2 users and 5 journeys. Paid plans are priced through sales.

What does TheyDo do?

It brings customer journey, research and metrics data together and uses AI agents to find and rank opportunities.

Where is TheyDo based?

Amsterdam, the Netherlands. The company was founded in 2016.

Facts from the maker's own pages and the sources listed. Checked 2026-10-11.