Shopify merchants planning a redesign can test it on simulated shoppers for free, but it is a research preview rated 2.8 by users.
Kenning's take
What it does
SimGym sends AI shoppers with human-like personas through a Shopify storefront to show how they browse, add to cart and react to a redesign or campaign. Merchants get recommendations and data on navigation and add-to-cart before changing the live store. It is a free-to-install Shopify app in AI research preview, launched on 8 December 2025.
- AI shoppers with human-like personas
- Simulate theme and storefront changes
- Add-to-cart and navigation insights
- Recommendations for improvements
- Research preview
Who it suits. Shopify merchants planning redesigns or big campaigns.
Key facts
- Category
- Business tools
- Made by
- Shopify
- Based in
- Canada
- Released
- 8 December 2025
- How to get it
- free to install from the Shopify App Store; in AI research preview
- Works on
- Shopify App Store
- In the UK
- Yes
- Free plan
- free to install
FAQ
Is Shopify SimGym free?
It is free to install, though Shopify says additional charges may apply.
When did SimGym launch?
The Shopify App Store lists it as launched on 8 December 2025.
How is SimGym rated?
2.8 out of 5 from 40 reviews on the Shopify App Store.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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