Adults wanting structured help with habits and motivation; at $19.99 a month after the trial it is pricey, and it is not therapy.
Kenning's take
What it does
Purpose is a phone app that acts as a personal growth mentor, talking through goals, habits and problems and remembering past conversations. It was co-founded by self-help author Mark Manson.
- AI mentor available 24/7
- built on evidence-backed psychological frameworks
- learns about the user over time
- co-created by Mark Manson
Who it suits. Adults who want structured help with motivation, habits or life decisions. It is not a replacement for therapy.
Key facts
- Category
- AI companions & chat characters
- Made by
- Why Not Now LLC (trading as Purpose); site footer says Purpose Growth, Inc.
- Based in
- United States
- Works on
- iPhone, Android, Web
- In the UK
- Yes
- Free plan
- 7-day free trial
Pricing
| Plan | Price | Billed |
|---|---|---|
| Monthly | $19.99 | month |
| Annual | $149.99 | year |
Ratings
Reviews and write-ups
- TechRadar 2025-12-18
FAQ
Is Purpose free?
Partly. The free option is: 7-day free trial. Pricing checked 2026-10-11: 7-day free trial; then $19.99 a month or $149.99 a year (USD).
Does Purpose work on Android?
Yes. Purpose runs on iPhone, Android and the web.
Who makes Purpose?
Purpose is made by Why Not Now LLC (trading as Purpose); site footer says Purpose Growth, Inc., based in the United States.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
Similar tools
Tolan
A voice-first AI friend shaped like a cartoon alien, built to avoid romance and nudge people towards real-life plans and relationships.
PolyBuzz
A character-chat app with millions of user-made anime, celebrity-style and romance bots, plus voice and AI selfies.
Character.AI
Chat and voice-call with millions of user-made AI characters, from anime heroes to invented friends.
Nomi
An adult AI companion app known for long memory, built for ongoing friendships and romances with one or more custom characters.